Matcha Shoujyu

Shoujyu 松寿 Matcha – Tradition, harmony, freshness

“Shoujyu” means “longevity with pine” – the pine tree is a symbol of longevity and strength in Japan. This tea truly lives up to its name: it brings vitality, alertness and inner peace to your everyday life.

This premium quality matcha powder comes from the traditional tea growing region of Uji , and specifically from tea bushes grown on Yoshida Tea Farm . The tea leaves are hand-picked after being shaded, then carefully processed and ground using slow-rotating granite stone mills to a fine powder of 5–10 microns – this is how true ceremonial matcha is born.

Flavor profile

• Aroma: fresh, green, slightly pumpkin seed

• Taste: silky sweet, round, balanced

• Aftertaste: slightly astringent finish, indicating the natural catechin content

• Texture: smooth, foamable, bright green powder

Preparation suggestions

Usucha – thin matcha (for everyday rituals)

• Tea powder: 1.5–2 g (approx. 2 chashaku)

• Water: 60–90 ml, 75–85°C

• Tip: colder water (65–70°C) gives a sweeter taste, warmer water (85°C) gives a more distinctive taste

• Sift the powder, mix with water, then lather in “W” motions with a chasen bamboo brush

Koicha – thick matcha (for advanced users, for festive occasions)

• Tea powder: 3–4 g

• Water: 20–30 ml, approx. 75°C

• Blend until smooth without foaming – the consistency is similar to melted chocolate

Tip against clumping:

Sift the powder first or mix it into a paste with a little cold water, then add the hot water. This will give you a silkier, more uniform matcha.

How to store it?

Matcha is sensitive to oxygen, heat and light – therefore:

• Before opening: store in the refrigerator

• After opening: for daily consumption, store in a cool, dark place.

• Tip: if you take it out of the refrigerator, let it sit at room temperature for 1–2 hours before consuming.

• It retains its best quality for about 7–8 months after opening.

Why is Shoujyu matcha special?

• It comes from the Uji region , one of Japan's most famous traditional matcha "producing" regions

• Yoshida tea farm : 16th generation, family farm, with traditional processing

• Hand-picked, shaded leaves – high in chlorophyll and L-theanine

• Ceremony quality – a real experience for everyday life

A cup that awakens the body and soothes the soul

Whether you sip it as a morning refresher or as a little ritual during the day, Shoujyu matcha is a true gift – its clarity and harmonious flavor will delight beginners and experienced tea drinkers alike.